Design Sprint
The Design Sprint is a five-phase process for solving complex business problems by infusing business strategy, innovation and design thinking together.
PROGRAM
Design Sprint
Many startups spend way too much money and time to build digital products that sometimes fail to achieve a proper market fit. But what if there is a time-machine that can help you travel into the future and get your idea validated?
Design Sprint is a framework that will help you skip months of hustle, build a rapid prototype and get it validated with real users in just 4 days.
It is a 5-phase process that will involve a series of sketching, brainstorming, debating, voting and prototyping. Further ending with few tears of happiness of verifying your solution.
A PROGRAM TO BUILD, ITERATE
AND LEARN QUICKLY THE LEAN WAY
PROGRAM
OVERVIEW
MISSION EMPATHISE
Day One: Borrow your shoes
At BigBang we've adopted the Design Sprint 2.0 in order to enable both enterprises and startups to get benefitted out of this process.
The first half of Day One will be all about defining the challenges and setting goals for the week. This will involve a lot of lightning talks by the stakeholders, sharing their view points on the problem. We will further use “How Might We” or the HMW method to capture insights during the lightning talks.
We will also do several empathy building exercises such as experience mapping and customer journey mapping to enable the team to empathize with the users and understand their pain points better.
The second half of the day is about sketching solutions and generating broad range of ideas as individuals. We will also use the Crazy 8s methodology by GV to sketch eight distinct ideas in eight minutes. With that we wrap up Day One.
It's the ability to put yourself in another person’s shoes, that will give you the super power to create a meaningful product.
MISSION CONCEPTUALIZE
Day Two: Concept Selection
Day Two starts with multiple solutions laid down in front of your eyes. Further the team will be involved in a series of decision-making exercises like Heatmap or Dot voting.
With the solutions laid down, we run a quick pre-phase where we build multiple User Test Flows before jumping onto storyboarding.
After the test flows are built, again a series of voting is conducted to choose the most prominent user flow.
At the end of Day Two the stakeholders can finally retire from the sprint, leaving it to BigBang.
MISSION BUILD
Day Three: Let's Prototype
In the prototype phase, a UX efficient design prototype is built which aims at delivering an experience that can be validated by real users quickly. At the end of Day Three, the usable prototype will be finally sent across to the stakeholders in order to get it verified.
MISSION LEARN
Day Four: Test With Humans
After building a design prototype it's time to confirm the hypotheses. The major idea of Day Four is to determine user’s satisfaction with the prototype. It also answers one of the most important questions, "whether the solution is worth building". After the user testing we will also run a stakeholder review session where the business aspects and customer understandings will be taken into account. With the reports generated from the user testing, we will either end the Sprint as a validated or an invalidated concept.
QUICK READ
Should you hire a team to help you innovate?
Incorporating an innovative or a creative culture is one of the biggest challenges many startups face. Most teams have to create a custom innovation framework based on the resources they hold which tends to delay the progress of the product. There is also a question on the teams ability to innovate. The lack of an innovative culture also delays the go-to market time for your product. But what if the Big Bang team can do that for you?
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